Get The Full Story
Finding notes along the margins or flipping to a dog-earred page is part of the experience of reading a used book, but with deals this good, there must be a catch. This campaign works to let people know that they can get the full story, not just half of it, for half the price at any Half Price Books store.
In collaboration with Sarah Scambray and Sam Zimmerman.
The Full Story: In The Margins is designed to build love for the used book. Used books actually gain value with the little notes left in the margins from the reader before, and they become immediate page turners when those notes are from individuals like Stephen Colbert or Tim Cook. Icons and intellectuals will leave their thoughts on some of their favorite stories in a new kind of used book as part of this extension of the campaign. The full story doesn’t stop with the last page - it begins with what’s in the margins.
2022 AAF Student ADDY Award Recipient in the following categories: Integrated Campaign - Silver (Regional), Integrated Campaign - Bronze (District).
2022 Graphis New Talent Annual Award Recipient in the following category: Advertising/Product - Silver
2022 Young Ones ADC Student Competition Award Recipient in the following category: Integrated Campaign - Merit Award
Best Integrated Campaign award at SMU Temerlin Advertising Institute Fall 2021 Portfolio Night. Awards were determined by the votes of creative professionals judging the competition.
Published on Ads of the World.